“When the legend becomes fact, print the legend,” is a famous line from John Ford’s acclaimed film The Man Who Shot Liberty Valance. The idea is that when the fictional story is better than what truly happened, it was better to publish the folklore. One of the most fabled sports commercials ever produced featured Michael Jordan in the 1991 Be Like Mike Gatorade advertisement. The company’s then-CEO, William Smithburg, asserted at the time, “Michael is perfect to represent Gatorade. His…
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